Events
The Event: Seybold San Francisco 2003
When: Sep 9, 2003, 3:15pm - 4:15pm
Where: Mosconi Center
What: CEO Joseph Bachana serves as moderator for Rich Media and DAM in Enterprise Publishing session.
Overview: Early implementations of digital asset management (DAM) systems created rich-media repositories of finished goods, typically in a single creative production department. Now, as rich media become more mainstream, businesses are looking to leverage their rich-media capabilities across the wider enterprise to boost the impact and effectiveness of their marketing, sales, technical, and training materials. Join us as pioneers in the field from Warner Brothers, Ford Motors, and Getty Images lead an exploration of strategies for making this transition.
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